Augmented Reality.

Remember those words because it could be the future of how we view content. We're wound up about this new technology and can only imagine it's endless possibilities. Although it's been around for sometime with other applications, this is the first time we've seen it in conjunction with print media. Esquire magazine is experimenting with this medium in it's newest issue featuring Robert Downey Jr. on the cover. Basically you buy the magazine, hold it up to your computer, and a code is read that opens up video streams related to certain stories (see a video tour below). Could this be the future of the magazine industry? Who knows, but I think it has the potential to be pretty amazing. Imagine a shelter magazine being able to link a story to an actual tour of a space given by the interior designer who designed it. Add in a feature that lets you scroll over certain items used in the space so that it gives the resource information for that item and a link that takes you directly to it's website. This is called "added value" and advertisers should start thinking about this as opposed to traditional print ads. Something to think about. We think it's all very exciting. Perhaps HGTV and Elle Decor should start talking....