Saturday, September 29, 2012

Holey Moley.

During October 2012, SUITE New York with Swarovski and Lange Production will present the third installment of The Pink Project. Following two wildly successful years, 2012’s The Pink Jalk Project to benefit The Breast Cancer Research Foundation promises even more excitement, creativity and monies raised. SUITE New York launched The Pink Project in hopes of harnessing the wealth of talent found in the design world into a philanthropic enterprise to raise awareness for BCRF and their mission to achieve both prevention and a cure for breast cancer in our lifetime. 

For the first time, The Pink Project spotlights a chair designed by a woman. This year’s chair is the GJ Chair designed by Grete Jalk. Twenty leading interior designers, architects and design icons have been asked to customize the iconic GJ Chair in personal homage to BCRF and their worldwide initiatives. 

Our studio was one of the lucky design firms asked to participate and we came up with the design you see above. This iconic chair is so beautiful on it's own that we couldn't imagine trying to add to it. With that in mind, we decided to explore the idea of subtraction and what the chair would become by taking something away. In doing so, we soon discovered there was a certain beauty in making something more fragile while still maintaining it's integrity. As Sigmend Freud once said, "Out of your vulnerabilities will come your strength". 

You can see some of the other chairs and learn more about the project in the New York Times T magazine and then start bidding this Monday at Charity Buzz. Good Luck! Bookmark and Share

12 comments:

Jamie Herzlinger said...

Great post! Love following your blog!
Jamie Herzlinger

CJ Dellatore said...

Thanks for bringing this cause to my attention Brad. Be well.

Niki said...

We love your chair Brad! Thank you for contributing your time and talent to benefit BCRF.

Slide Jumping Castle said...

You could certainly see your skills within the paintings you write. The world hopes for more passionate writers such as you who aren’t afraid to mention how they believe. At all times go after your heart.

custom stickers said...

Wow I love the design and style. I think we can do some more color and finishing to make it more attractive and its the best to keep in our sitting room.

betinahluna said...

This chair is amazing! Really lovely and would look great in my studio apartment

Wholesale Snapback Hats said...

nice post. we are fond of your chair.

Jonothan Weeks said...

It is an attractive chair.Thanks for sharing this post.

Tristan Weeks said...

I love this design.It is very attractive and modern design chair.

andrew said...

very nice design of chair.I have never thought a design like that.really very nice.

Tina Salanitri said...

Really very attractive chair.It will gave gorgeous look to your place.

Turning Japanese said...

Most amazing and unique chair designs. I like it...