Holey Moley.

During October 2012, SUITE New York with Swarovski and Lange Production will present the third installment of The Pink Project. Following two wildly successful years, 2012’s The Pink Jalk Project to benefit The Breast Cancer Research Foundation promises even more excitement, creativity and monies raised. SUITE New York launched The Pink Project in hopes of harnessing the wealth of talent found in the design world into a philanthropic enterprise to raise awareness for BCRF and their mission to achieve both prevention and a cure for breast cancer in our lifetime. 

For the first time, The Pink Project spotlights a chair designed by a woman. This year’s chair is the GJ Chair designed by Grete Jalk. Twenty leading interior designers, architects and design icons have been asked to customize the iconic GJ Chair in personal homage to BCRF and their worldwide initiatives. 

Our studio was one of the lucky design firms asked to participate and we came up with the design you see above. This iconic chair is so beautiful on it's own that we couldn't imagine trying to add to it. With that in mind, we decided to explore the idea of subtraction and what the chair would become by taking something away. In doing so, we soon discovered there was a certain beauty in making something more fragile while still maintaining it's integrity. As Sigmend Freud once said, "Out of your vulnerabilities will come your strength". 

You can see some of the other chairs and learn more about the project in the New York Times T magazine and then start bidding this Monday at Charity Buzz. Good Luck!